Problem:
Very difficult to find resources for individuals after incarceration and Women's Storybook project (WSP) wanted to extend their support to outside of the prison enviornment.
Goals:
Develop a mobile-first, intuitive resources hub that shortens the path the help, helps with next steps and can be easily maintained by the nonprofit team.
Audience:
Women and families experiencing re-entry into society after incarceration.
Timeline:
15-week sprint
Outcomes:
Consalidated and organized content by urgent needs (Housing/Budget/Emergency Services)
Delivered functional wordpress site, design files (.psd, .ai, figma, etc.), research findings
Impact:
More accessible necessary resources like housing, food, shelter, education available.
Planning
Gant Chart showing Initial Timeline
Research
Primary Research
Secondary Research
Brainstorming
Whiteboard used for brainstorming
Wireframing & Prototyping
Logo Design
Approved Logo concept
Deliverables
Final Presentation
Final Report and Next Steps
University Poster
Project Management:
Effectively planning, scheduling, and leading a team.
Client Communication:
Learning how to navigate client expectations and feedback.
Team Motivation & Collaboration:
Fostering a productive and positive work environment and working through conflict.
User Research & Testing:
Conducting usability studies to inform design decisions and importance of networking.
Graphic Design & Branding:
Creating visual assets, including a logo and branding elements for the website.
My team and I with our client at our final presentation
Left to right: Olivia Eldredge, Jill Gonzalez, Jose Hall, Ali Perry